{"id":5477,"date":"2019-01-03T11:21:01","date_gmt":"2019-01-03T11:21:01","guid":{"rendered":"https:\/\/thealmondconnection.com\/insights\/how\/"},"modified":"2021-01-04T11:00:15","modified_gmt":"2021-01-04T11:00:15","slug":"how","status":"publish","type":"page","link":"https:\/\/thealmondconnection.com\/ca\/insights\/how\/","title":{"rendered":"Insights &#8211; How"},"content":{"rendered":"<p>[vc_section][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;root-issue&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;40&#8243; rt_padding_bottom=&#8221;20&#8243;][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4231&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]<strong>Anem a l&#8217;arrel del problema:<\/strong> cal formular les preguntes adequades per trobar la soluci\u00f3 al problema real i no abordar nom\u00e9s els s\u00edmptomes. Analitzem la situaci\u00f3 des de diferents prismes per oferir les respostes concretes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;inspiring-research&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;top,bottom&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;20&#8243; rt_padding_bottom=&#8221;20&#8243; rt_border_size=&#8221;3&#8243; rt_border_color=&#8221;#bbbdc0&#8243;][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]<strong>Aprofitem al m\u00e0xim el valor de la informaci\u00f3 existent i nom\u00e9s recomanem noves investigacions si \u00e9s necessari.<\/strong> Connectem les diferents dades i extraiem els primers <em>insights<\/em> (indicacions clau). Per a fer aix\u00f2, estructurem la informaci\u00f3 utilitzant el nostre Insights Cube (feu clic a Insights Cube per a m\u00e9s informaci\u00f3).[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4232&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;growth-strategy&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;20&#8243; rt_padding_bottom=&#8221;20&#8243;][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4233&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]Formulem les hip\u00f2tesis i identifiquem les bretxes d\u2019informaci\u00f3 (gaps).[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;sparkling-insights&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;top,bottom&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;20&#8243; rt_padding_bottom=&#8221;20&#8243; rt_border_size=&#8221;3&#8243; rt_border_color=&#8221;#bbbdc0&#8243;][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Si detectem que \u00e9s necessari tenir m\u00e9s informaci\u00f3<em>, <\/em>podem obtenir-la amb noves investigacions (qualitatives i\/o quantitatives).<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4234&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;growth-strategy&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;20&#8243; rt_padding_bottom=&#8221;20&#8243;][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4235&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]Reconnectar: \u00c9s una fase plena de <strong>noves experi\u00e8ncies i aprenentatges per a tot l\u2019equip<\/strong>. La \u2018reconnexi\u00f3\u2019 <strong>millora la comprensi\u00f3 intu\u00eftiva<\/strong> del consumidor\/ comprador, <strong>facilitant la presa de decisions en el futur.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;sparkling-insights&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;top,bottom&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;20&#8243; rt_padding_bottom=&#8221;20&#8243; rt_border_size=&#8221;3&#8243; rt_border_color=&#8221;#bbbdc0&#8243;][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: right;\">Junts recopilem totes les observacions (el <strong>QU\u00c8<\/strong>) i extraiem els <em>insights<\/em> (el <strong>PERQU\u00c8<\/strong>) i les plataformes <em>d\u2019insights<\/em> (<strong>OPORTUNITATS<\/strong>). En aquesta fase \u00e9s on comen\u00e7a la m\u00e0gia i el coneixement es transforma en <strong>acci\u00f3.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4236&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; rt_row_content_width=&#8221;default&#8221; rt_row_style=&#8221;default-style&#8221; rt_row_height=&#8221;&#8221; rt_column_placement=&#8221;middle&#8221; rt_column_gaps=&#8221;&#8221; rt_row_shadows=&#8221;&#8221; id=&#8221;growth-strategy&#8221; rt_row_paddings=&#8221;true&#8221; rt_row_borders=&#8221;&#8221; rt_bg_effect=&#8221;classic&#8221; rt_transparent_bg=&#8221;false&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;cover&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221; rt_bg_layer=&#8221;&#8221; rt_bg_video_format=&#8221;self-hosted&#8221; rt_padding_top=&#8221;20&#8243; rt_padding_bottom=&#8221;20&#8243;][vc_column width=&#8221;1\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_single_image image=&#8221;4237&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;5\/6&#8243; rt_col_paddings=&#8221;true&#8221; rt_wrp_col_paddings=&#8221;false&#8221; rt_column_shadow=&#8221;&#8221; rt_border_top=&#8221;&#8221; rt_border_bottom=&#8221;&#8221; rt_border_left=&#8221;&#8221; rt_border_right=&#8221;&#8221; rt_border_top_mobile=&#8221;&#8221; rt_border_bottom_mobile=&#8221;&#8221; rt_border_left_mobile=&#8221;&#8221; rt_border_right_mobile=&#8221;&#8221; rt_bg_image_repeat=&#8221;repeat&#8221; rt_bg_size=&#8221;auto auto&#8221; rt_bg_position=&#8221;right top&#8221; rt_bg_attachment=&#8221;scroll&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Ajudem els equips de marketing en convertir aquests coneixements <strong>en accions concretes, a trav\u00e9s de tallers creatius i\/o d\u2019activaci\u00f3.<\/strong><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=&#8221;fullwidth&#8221; 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