[vc_section el_id=”knew”][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_height=”” rt_column_gaps=”” rt_row_shadows=”” rt_row_paddings=”false” rt_row_borders=”” rt_bg_effect=”classic” rt_transparent_bg=”false” rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_layer=”” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”6%” rt_padding_bottom=”6%” rt_padding_left=”5%” rt_padding_right=”10%”][vc_custom_heading text=”Si sab\u00e9ssim el que desconeixem \u2026” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”almond-gradient text”][vc_column_text]L’experi\u00e8ncia adquirida ens ha convertit en experts en la creaci\u00f3 de noves oportunitats de creixement per a les companyies en aprofundir en la informaci\u00f3 existent i connectar les diferents dades.<\/p>\n
Les empreses sovint tenen una gran varietat d’informaci\u00f3. Des de Nielsen, IRI, Millward Brown, IPSOS, GFK, Kantar Worldpanel, TNS, queixes de clients, m\u00e8triques de xarxes socials, estudis qualitatius, quantitatius, dades internes de vendes, de punt de venda, informaci\u00f3 que envien els retailers<\/em>\u2026<\/p>\n I, finalment, per\u00f2 no menys important, tot el coneixement que tenen els nostres col\u00b7legues dels diferents departaments.<\/p>\n Les companyies disposen de molta informaci\u00f3 per\u00f2, desafortunadament, avui dia no hi ha temps per llegir, pensar i connectar-ho tot<\/strong>.[\/vc_column_text][vc_custom_heading text=”Per aix\u00f2 creiem que si sab\u00e9ssim el que desconeixem tindr\u00edem el poder de cr\u00e9ixer molt m\u00e9s r\u00e0pid que la compet\u00e8ncia.” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image=”4246″ rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”center center” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”56%” rt_padding_bottom=”43%”][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”visualize”][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_height=”” rt_column_gaps=”” rt_row_shadows=”” rt_row_paddings=”false” rt_row_borders=”” rt_bg_effect=”classic” rt_transparent_bg=”false” rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”center center” rt_bg_attachment=”scroll” rt_bg_layer=”” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image=”4247″ rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”center center” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”40%” rt_padding_bottom=”25%”][\/vc_column][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”13.1%” rt_padding_bottom=”13%” rt_padding_left=”20%” rt_padding_right=”5%”][vc_custom_heading text=”Si visualitz\u00e9ssim el que coneixem \u2026” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”almond-gradient text”][vc_column_text]<\/p>\n Perqu\u00e8 els insights<\/em> cobrin vida en una companyia \u00e9s fonamental visualitzar-los.<\/p>\n [\/vc_column_text][vc_custom_heading text=”Els insights s\u00f3n aix\u00ed molt m\u00e9s atractius i f\u00e0cils de “vendre“, tant dins com fora de l’organitzaci\u00f3.” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes”][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=”activate”][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_height=”” rt_column_gaps=”” rt_row_shadows=”” rt_row_paddings=”false” rt_row_borders=”” rt_bg_effect=”classic” rt_transparent_bg=”false” rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_layer=”” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”6%” rt_padding_bottom=”6%” rt_padding_left=”5%” rt_padding_right=”10%”][vc_custom_heading text=”Si activ\u00e9ssim el que coneixem \u2026” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”almond-gradient text”][vc_column_text]La recerca suposa una gran inversi\u00f3 de temps i diners, per la qual cosa \u00e9s fonamental que les empreses activin el insights<\/em> que extreuen. Quan es presenten els resultats de la recerca, sovint escoltem el comentari \u201c\u00e9s molt interessant\u201d.<\/p>\n Des de la nostra experi\u00e8ncia, sabem que presentar els resultats de la recerca no \u00e9s suficient. Amb la pressi\u00f3 del dia a dia, els departaments de marketing i de customer marketing<\/em> necessiten que els resultats de qualsevol estudi siguin accionables i \u00fatils.<\/p>\n Per assegurar-nos que la recerca cobra vida en l’empresa, estem acostumats a realitzar workshops<\/em> amb els diferents departaments en els quals:<\/p>\n [\/vc_column_text][vc_custom_heading text=”Aquesta metodologia de treball ajuda els equips a entendre i assimilar els insights, a pensar com poden activar-los en el seu treball diari i impulsar aix\u00ed les vendes de l’empresa.” font_container=”tag:h5|text_align:left” use_theme_fonts=”yes”][\/vc_column][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image=”4248″ rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”center center” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”51%” rt_padding_bottom=”51%”][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [vc_section el_id=”knew”][vc_row rt_row_background_width=”fullwidth” rt_row_content_width=”default” rt_row_style=”default-style” rt_row_height=”” rt_column_gaps=”” rt_row_shadows=”” rt_row_paddings=”false” rt_row_borders=”” rt_bg_effect=”classic” rt_transparent_bg=”false” rt_bg_image_repeat=”no-repeat” rt_bg_size=”cover” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_layer=”” rt_bg_video_format=”self-hosted”][vc_column width=”1\/2″ rt_col_paddings=”true” rt_wrp_col_paddings=”false” rt_column_shadow=”” rt_border_top=”” rt_border_bottom=”” rt_border_left=”” rt_border_right=”” rt_border_top_mobile=”” rt_border_bottom_mobile=”” rt_border_left_mobile=”” rt_border_right_mobile=”” rt_bg_image_repeat=”repeat” rt_bg_size=”auto auto” rt_bg_position=”right top” rt_bg_attachment=”scroll” rt_bg_color=”” rt_bg_overlay_color=”” rt_padding_top=”6%” rt_padding_bottom=”6%” rt_padding_left=”5%” rt_padding_right=”10%”][vc_custom_heading text=”Si sab\u00e9ssim el que desconeixem \u2026” font_container=”tag:h3|text_align:left” use_theme_fonts=”yes” el_class=”almond-gradient text”][vc_column_text]L’experi\u00e8ncia adquirida ens […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6933,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/pages\/5481"}],"collection":[{"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/comments?post=5481"}],"version-history":[{"count":5,"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/pages\/5481\/revisions"}],"predecessor-version":[{"id":5589,"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/pages\/5481\/revisions\/5589"}],"up":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/pages\/6933"}],"wp:attachment":[{"href":"https:\/\/thealmondconnection.com\/ca\/wp-json\/wp\/v2\/media?parent=5481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n