{"id":5028,"date":"2019-01-03T10:54:38","date_gmt":"2019-01-03T10:54:38","guid":{"rendered":"https:\/\/thealmondconnection.com\/insights\/why\/"},"modified":"2020-12-30T10:48:42","modified_gmt":"2020-12-30T10:48:42","slug":"porque","status":"publish","type":"page","link":"https:\/\/thealmondconnection.com\/es\/insights\/porque\/","title":{"rendered":"Insights – \u00bfPor qu\u00e9?"},"content":{"rendered":"

[vc_section el_id=\u00bbknew\u00bb][vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbfalse\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb6%\u00bb rt_padding_bottom=\u00bb6%\u00bb rt_padding_left=\u00bb5%\u00bb rt_padding_right=\u00bb10%\u00bb][vc_custom_heading text=\u00bbSi supi\u00e9ramos lo que desconocemos\u2026\u00bb font_container=\u00bbtag:h3|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb el_class=\u00bbalmond-gradient text\u00bb][vc_column_text]La experiencia adquirida nos ha convertido en expertos en la creaci\u00f3n de nuevas oportunidades de crecimiento para las compa\u00f1\u00edas al profundizar en la informaci\u00f3n existente y conectar los distintos datos.<\/p>\n

Las empresas suelen tener una gran variedad de informaci\u00f3n. Desde Nielsen, IRI, Millward Brown, IPSOS, GFK, Kantar Worldpanel, TNS, quejas de clientes, m\u00e9tricas de redes sociales, estudios cualitativos, cuantitativos, datos de ventas internas, de punto de venta, informaci\u00f3n que env\u00edan los retailers…<\/p>\n

Y, por \u00faltimo, pero no menos importante, todo el conocimiento que poseen nuestros colegas de los distintos departamentos.<\/p>\n

Las compa\u00f1\u00edas disponen de mucha informaci\u00f3n pero, desafortunadamente, hoy en d\u00eda no hay mucho tiempo para leer, pensar y conectar todo.<\/strong><\/p>\n

[\/vc_column_text][vc_custom_heading text=\u00bbPor eso creemos que si supi\u00e9ramos lo que desconocemos tendr\u00edamos el poder de crecer mucho m\u00e1s r\u00e1pido que la competencia.\u00bb font_container=\u00bbtag:h5|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb][\/vc_column][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image=\u00bb4246″ rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbcenter center\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb56%\u00bb rt_padding_bottom=\u00bb43%\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00bbvisualize\u00bb][vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbfalse\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbcenter center\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image=\u00bb4247″ rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbcenter center\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb40%\u00bb rt_padding_bottom=\u00bb25%\u00bb][\/vc_column][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb13.1%\u00bb rt_padding_bottom=\u00bb13%\u00bb rt_padding_left=\u00bb20%\u00bb rt_padding_right=\u00bb5%\u00bb][vc_custom_heading text=\u00bbSi visualiz\u00e1ramos lo que conocemos\u2026\u00bb font_container=\u00bbtag:h3|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb el_class=\u00bbalmond-gradient text\u00bb][vc_column_text]<\/p>\n

Para que los insights cobren vida en una compa\u00f1\u00eda es fundamental visualizarlos.<\/p>\n

[\/vc_column_text][vc_custom_heading text=\u00bbLos insights son as\u00ed mucho m\u00e1s atractivos y f\u00e1ciles de \u00abvender\u00ab tanto dentro como fuera de la organizaci\u00f3n.\u00bb font_container=\u00bbtag:h5|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb][\/vc_column][\/vc_row][\/vc_section][vc_section el_id=\u00bbactivate\u00bb][vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbfalse\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb6%\u00bb rt_padding_bottom=\u00bb6%\u00bb rt_padding_left=\u00bb5%\u00bb rt_padding_right=\u00bb10%\u00bb][vc_custom_heading text=\u00bbSi solo activ\u00e1ramos lo que conocemos\u2026\u00bb font_container=\u00bbtag:h3|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb el_class=\u00bbalmond-gradient text\u00bb][vc_column_text]La investigaci\u00f3n es muy costosa, por lo que es fundamental que las empresas activen lo insights que extraen. Cuando se presentan los resultados de la investigaci\u00f3n, a menudo escuchamos el comentario de que \u00abes muy interesante\u00bb.<\/p>\n

Desde nuestra experiencia, sabemos que no es suficiente presentar los resultados de la investigaci\u00f3n. Con la presi\u00f3n del d\u00eda a d\u00eda, los departamentos de marketing y de customer marketing necesitan que los resultados de cualquier estudio sean accionables y \u00fatiles.<\/p>\n

Para asegurarnos de que la investigaci\u00f3n cobra vida en la empresa, estamos acostumbrados a realizar workshops con los distintos departamentos en los que:<\/p>\n

    \n
  1. Extraemos juntos los insights clave,<\/strong><\/li>\n
  2. Los activamos mediante sesiones de creatividad o de activaci\u00f3n.<\/strong><\/li>\n<\/ol>\n

    [\/vc_column_text][vc_custom_heading text=\u00bbEsta forma de trabajar ayuda a los equipos a comprender y asimilar las ideas. Les ayuda a pensar c\u00f3mo pueden activarse los insights en su trabajo diario para impulsar las ventas de la empresa.\u00bb font_container=\u00bbtag:h5|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb][\/vc_column][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image=\u00bb4248″ rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbcenter center\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb51%\u00bb rt_padding_bottom=\u00bb51%\u00bb][\/vc_column][\/vc_row][\/vc_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    [vc_section el_id=\u00bbknew\u00bb][vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbfalse\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbno-repeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column width=\u00bb1\/2″ rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb rt_padding_top=\u00bb6%\u00bb rt_padding_bottom=\u00bb6%\u00bb rt_padding_left=\u00bb5%\u00bb rt_padding_right=\u00bb10%\u00bb][vc_custom_heading text=\u00bbSi supi\u00e9ramos lo que desconocemos\u2026\u00bb font_container=\u00bbtag:h3|text_align:left\u00bb use_theme_fonts=\u00bbyes\u00bb el_class=\u00bbalmond-gradient text\u00bb][vc_column_text]La experiencia adquirida nos […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6852,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"_links":{"self":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/pages\/5028"}],"collection":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/comments?post=5028"}],"version-history":[{"count":10,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/pages\/5028\/revisions"}],"predecessor-version":[{"id":6913,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/pages\/5028\/revisions\/6913"}],"up":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/pages\/6852"}],"wp:attachment":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/media?parent=5028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}