{"id":5400,"date":"2019-01-03T11:21:01","date_gmt":"2019-01-03T11:21:01","guid":{"rendered":"https:\/\/thealmondconnection.com\/insights\/how\/"},"modified":"2020-12-30T10:39:43","modified_gmt":"2020-12-30T10:39:43","slug":"how","status":"publish","type":"page","link":"https:\/\/thealmondconnection.com\/es\/insights\/how\/","title":{"rendered":"Insights – How"},"content":{"rendered":"

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Vamos a la ra\u00edz del problema: hay que formular las preguntas adecuadas para encontrar la soluci\u00f3n real al problema y no abordar \u00fanicamente los s\u00edntomas. Analizamos la situaci\u00f3n desde los distintos prismas para ofrecer las respuestas correctas.<\/p>\n

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Aprovechamos al m\u00e1ximo la informaci\u00f3n existente y solo recomendamos nuevas investigaciones si es necesario. Conectamos los diferentes datos y extraemos los insights. Para ello, estructuramos la informaci\u00f3n, utilizando nuestro\u00a0 Insights Cube.<\/p>\n

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Formulamos las hip\u00f3tesis e identificamos lagunas de informaci\u00f3n junto con el equipo.<\/p>\n

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Si detectamos que es necesario tener m\u00e1s informaci\u00f3n, podemos obtenerla mediante una nueva investigaci\u00f3n (Cualitativa\/o Cuantitativa)<\/p>\n

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Reconectar: esta es una fase llena de nuevas experiencias y aprendizajes de por vida para todo el equipo. La reconexi\u00f3n mejora la comprensi\u00f3n intuitiva del consumidor \/ comprador, facilitando as\u00ed la toma de decisiones en el futuro.<\/p>\n

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Juntos recogemos todas las observaciones (el WHAT) y extraemos los insights (el WHY)\u00a0 y las plataformas de insights<\/em> (las OPORTUNIDADES). En esta fase es cuando surge la magia y el conocimiento se transforma en acci\u00f3n.<\/p>\n

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En base a este enfoque, construimos estrategias ganadoras, y una comunicaci\u00f3n clara y coherente de 360\u00ba.<\/p>\n

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