{"id":7200,"date":"2022-11-23T15:14:37","date_gmt":"2022-11-23T15:14:37","guid":{"rendered":"https:\/\/thealmondconnection.com\/?p=7200"},"modified":"2023-02-02T16:36:12","modified_gmt":"2023-02-02T16:36:12","slug":"la-comunicacion-corporativa-tambien-puede-ser-divertida","status":"publish","type":"post","link":"https:\/\/thealmondconnection.com\/es\/la-comunicacion-corporativa-tambien-puede-ser-divertida\/","title":{"rendered":"La comunicaci\u00f3n corporativa tambi\u00e9n puede ser divertida"},"content":{"rendered":"<p>[vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbtrue\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb][vc_column_text]<\/p>\n<p class=\"xmsonormal\"><b><span style=\"font-size: 12.0pt;\">Las barreras entre comunicaci\u00f3n corporativa y de producto se difuminan. Hemos tenido la suerte de participar en un proyecto en el que, evitando caer en la rigidez de un anuncio institucional, hemos creado un spot para acercar la fisioterapia a la sociedad. Y, adem\u00e1s, \u00a1nos lo hemos pasado en grande!<\/span><\/b><\/p>\n<p class=\"xmsonormal\">Trabajamos para el Colegio de Fisioterapeutas de Catalunya, entidad que defiende los intereses de la profesi\u00f3n y que trabaja para dar a conocer la importancia que esta tiene en la salud de las personas. Dentro de la estrategia de <strong>comunicaci\u00f3n corporativa,<\/strong> decidimos rodar un anuncio, con el objetivo de:<\/p>\n<ul>\n<li>Llegar a la sociedad en general: el spot se emite en TV3 y se difunde en redes sociales para llegar a todas las personas, independientemente de su edad, ya que cualquiera puede mejorar su condici\u00f3n f\u00edsica acudiendo a un fisioterapeuta.<\/li>\n<li>Posicionar a los fisioterapeutas como unos profesionales cercanos: son personal sanitario, rigurosos, pero al mismo tiempo, la edad media de la profesi\u00f3n es joven y est\u00e1n en primera l\u00ednea de contacto con la gente.<\/li>\n<\/ul>\n<p class=\"xmsonormal\">Por todo ello hemos recurrido al humor, de la mano del equipo del <a href=\"https:\/\/www.algunapregunta.tv\/es\/proyectos\">APM?<\/a>, que han elaborado este fant\u00e1stico spot.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbtrue\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_color=\u00bb\u00bb rt_bg_overlay_color=\u00bb\u00bb][vc_video link=\u00bbhttps:\/\/youtu.be\/-QQbqxLjrKc\u00bb][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row rt_row_background_width=\u00bbfullwidth\u00bb rt_row_content_width=\u00bbdefault\u00bb rt_row_style=\u00bbdefault-style\u00bb rt_row_height=\u00bb\u00bb rt_column_gaps=\u00bb\u00bb rt_row_shadows=\u00bb\u00bb rt_row_paddings=\u00bbtrue\u00bb rt_row_borders=\u00bb\u00bb rt_bg_effect=\u00bbclassic\u00bb rt_transparent_bg=\u00bbfalse\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbcover\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb rt_bg_layer=\u00bb\u00bb rt_bg_video_format=\u00bbself-hosted\u00bb][vc_column rt_col_paddings=\u00bbtrue\u00bb rt_wrp_col_paddings=\u00bbfalse\u00bb rt_column_shadow=\u00bb\u00bb rt_border_top=\u00bb\u00bb rt_border_bottom=\u00bb\u00bb rt_border_left=\u00bb\u00bb rt_border_right=\u00bb\u00bb rt_border_top_mobile=\u00bb\u00bb rt_border_bottom_mobile=\u00bb\u00bb rt_border_left_mobile=\u00bb\u00bb rt_border_right_mobile=\u00bb\u00bb rt_bg_image_repeat=\u00bbrepeat\u00bb rt_bg_size=\u00bbauto auto\u00bb rt_bg_position=\u00bbright top\u00bb rt_bg_attachment=\u00bbscroll\u00bb][vc_column_text] Las barreras entre comunicaci\u00f3n corporativa y de producto se difuminan. Hemos tenido la suerte de participar en un proyecto en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[128,88],"tags":[111,156],"_links":{"self":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/posts\/7200"}],"collection":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/comments?post=7200"}],"version-history":[{"count":4,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/posts\/7200\/revisions"}],"predecessor-version":[{"id":7203,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/posts\/7200\/revisions\/7203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/media\/7221"}],"wp:attachment":[{"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/media?parent=7200"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/categories?post=7200"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thealmondconnection.com\/es\/wp-json\/wp\/v2\/tags?post=7200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}