Les barreres entre comunicació corporativa i de producte es difuminen. Hem tingut la sort de participar en un projecte on, evitant caure en la rigidesa d'un anunci institucional, hem creat un espot per acostar la fisioteràpia a la societat. I, a més, ens ho hem passat d'allò més bé! Treballem per al Col·legi de Fisioterapeutes [...]
Has pensat en com adaptar el relat corporatiu al context COVID? Sembla que estiguem programats per vendre imatges positives i, quan ens enfrontem a situacions més delicades, no tots els departaments de comunicació saben donar les explicacions convenients. No estem parlant de comunicació de crisi. Després de mesos d'incertesa no hi ha manual que valgui. [...]
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